A fresh approach to retention

Good customers.
Great reasons
to come back.

Turn the interest you’ve already earned into your next chapter of growth. Thoughtful email recovery for Shopify home-goods and accessories brands, built around lasting customer relationships.

Free initial audit Your tools. Your customers.
A LITTLE INTEREST. A NEW BEGINNING.
A product they loveOne more reason to return
The next purchaseWhere a relationship grows.
Illustrative customer journey
GOOD GROWTH STARTS WITH WHAT YOU HAVE.
Shopify+KlaviyoBuilt around your existing tools
The opportunity

There’s more life in
your customer list.

Someone browsed. Someone bought. Someone meant to come back. We help you make the next moment count.

01 / RECOVER

Bring almost-buyers back.

Improve cart and browse follow-ups for customers you’re eligible to contact. Useful reminders, a clear next step, and fewer missed moments.

Explore recovery
02 / RECONNECT

Give one-time buyers a next.

Build post-purchase, replenishment, or winback journeys around what customers bought and when another purchase makes sense.

Explore repeat purchase
03 / REFINE

Grow what earns its keep.

Review orders, costs, and deliverability. Use controlled tests where practical to understand what changed because of your program.

Check the economics
Simple by design

A clear path.
Room to grow.

Start with a focused 60-day pilot. Keep your customer accounts, approve the work, and see what’s worth doing next.

01

Find the gaps

Review your store, current journeys, audience permissions, and baseline results.

02

Build with intention

Prioritize two lifecycle improvements. Agree on the copy, audience, and measurement before launch.

03

Learn, then expand

Review performance and customer signals. Keep what helps; change what doesn’t.

A journey with intentionExample
THE SIGNALA cart left behind
Permission checked · Already purchased? Exit.
THE FOLLOW-UPA helpful reminder
Timing tailored to your product and customer
A better reason to return.

Illustrative workflow. Actual audiences, timing, copy, and exits are agreed before launch.

Growth with good roots

Respect the customer.
Earn the return.

The best follow-up feels like a useful next step. That’s the standard we build toward.

Permission before promotion

Work with eligible first-party audiences, honor unsubscribes, and check platform requirements.

Profit over a pretty dashboard

Look beyond attributed revenue to margin, costs, and the strength of the evidence.

Your brand stays yours

You keep your accounts and customer relationships. We help you make more of them.

A better question than “more revenue?”

Would the
numbers work?

Start with your margins. See how many genuinely additional orders would cover the proposed pilot’s cost.

This is a planning scenario, not a forecast or a customer result.

Understand the math
Monthly contribution after program costs$251$2,000 added revenue × 50% margin − $749 costs
19additional orders to break even

Use net average order value after discounts and refunds, and contribution margin based on that same revenue after variable costs. Do not deduct the same cost twice. Additional orders must be incremental. Fixed overhead and taxes are excluded.

Start small. Learn something useful.

A pilot with
a purpose.

Founding pilot applications are open. We’ll confirm fit, scope, and timing together before you commit.

Founding pilot60 days

Plant the first seed.

For Shopify brands ready to improve their existing Klaviyo journeys.

$499 / month

Plus $500 one-time setup · USD

  • Baseline and customer journey review
  • Two prioritized lifecycle improvements
  • Copy, configuration, and launch checks
  • Deliverability and suppression review
  • Monthly performance review
  • A clear continue, adjust, or stop decision
Apply for the founding pilot

Two monthly payments plus setup: $1,498 total. Email, data, and other third-party fees are separate. No automatic renewal beyond the pilot.

The next chapter

Grow from what works.

For brands that validate the pilot and need ongoing improvement.

$999 / month

Managed Growth · scope agreed before signing

  • An ongoing lifecycle improvement plan
  • Up to four fulfillment hours each month
  • Testing and performance reviews
  • Audience and deliverability oversight
Talk through the right fit

Planned follow-on offer, subject to fit and capacity. Setup for new non-pilot clients: $1,500. Platform and data fees are separate. Unused hours do not roll over.

No payment is collected on this website. Every engagement begins with a written scope. Outcomes depend on your audience, economics, execution, and testing conditions.

A few good questions

Before we
get growing.

Who is RepeatOak for?+

Our starting focus is US-focused Shopify brands using Klaviyo, with an existing permissioned audience and enough order volume to evaluate a focused pilot. Home-goods and accessories brands are our starting focus. The audit helps determine fit.

Is this a new software subscription?+

The founding offer is a managed service using your existing store and email tools, supported by a pilot workspace for baselines, audit notes, and results. It does not include a proprietary identity graph or automated marketing delivery. Your customer accounts remain yours.

Will you email anonymous visitors?+

The founding pilot focuses on eligible first-party audiences. Anonymous visitor identification is not included. Any future identity provider would require separate legal, commercial, and platform review.

How do you measure success?+

We agree on a baseline and the cost of the program. Where the audience is large enough, a randomized holdout can help estimate incremental orders. Attributed revenue alone does not prove that a program caused those purchases.

Is revenue guaranteed?+

No. We agree on the work and measurement plan, then evaluate the evidence. Results vary with traffic, customer permissions, product demand, margins, and the quality of the existing setup.

What happens after I request an audit?+

Your request is saved for review. We’ll use the details you provide to assess fit and follow up by email. No store access, payment, or customer list is needed in the request form.

Your next chapter starts here

Let’s make growth
worth repeating.

Get my free growth audit

Start with a conversation. Leave with a clearer direction.